4 Steps Social Media Marketing for Restaurants
Written by Faizan Shaikh
4 Steps Social Media Marketing for Restaurants

Table of Contents

4 Steps Social Media Marketing for Restaurants

4 Steps Social Media Marketing for Restaurants

A good restaurant social media marketing strategy can help bring customers to your venue. This is because social media is an important TOOL people use to make purchasing decisions. This is especially true when it comes to choosing where to eat⁠—people love sharing and searching for photos of food.

This means it’s crucial for restaurants to have a strategy for how to use these platforms to attract customers. Even if you aren’t a social media expert, taking small steps such as setting up your profiles can make a big difference to how much exposure you gain in the online world.

Step One: Build Your Restaurant’s Social Media Marketing Presence

Facebook and Instagram are the core social media platforms for most restaurants. If you think it will help reach your audience, consider making a Twitter, Snapchat, TikTok, or YouTube account.

 profile, Gusto includes:               

  • Opening hours
  • Address
  • Website URL
  • Phone number and other contact details
  • Menu and information about the food—including images
  • When it’s likely to be busy
  • Customer reviews

Step Two: Create Great Posts

Once you have your profiles up and running, you need to start posting. This is a crucial step to building your social media presence. The most common type of restaurant social media post is images of food. These appetizing photos are what will encourage people to visit your restaurant. Add a description of the image and some relevant hashtags and watch the likes come flooding in. You could use these posts to introduce new menu items, or simply encourage people to visit your restaurant.

 80% of restaurant-goers have visited a restaurant based entirely on receiving a promotion. And if they have a great experience, they’re likely to keep coming back. Resharing USER GENERATED CONTENT shows you engage with your customers and can encourage people to post about your restaurant.  If the person who made the post tagged the restaurant or made the story public, it’s easy for restaurants to reshare the content.

Here are some examples of how to do that:

  • Ask people to comment on an Instagram photo and tag someone they want to go to your restaurant with. Choose one of the answers and give the winner a free meal.
  • Gain more followers by asking customers to like a post and follow your account to be in with a chance of winning.

Step three: Jokes and Memes

If it fits in with your brand voice and target audience, consider posting jokes and memes. This is an effective way to connect with your audience in a way that seems less promotional. Posting behind the scenes content can help make your business seem more personable.

What Makes a Great Restaurant Social Media Post?

  • High-Quality Images
  • Engaging Text
  • Well-Researched Hashtags

These are some of the most efficient forms of marketing. Restaurants have a high level of engaging people with most creative and tastier manner.

Step four: Use Social Media Influencers

Paying for a post is the easiest way. If you decide to pay an influencer to post about your restaurant, be sure to choose one with an audience similar to the one you are targeting. This includes the demographic you want to target as well as the location.

Another option is to use your customers as micro-influencers. This can be an effective way to MARKET YOUR RESTAURANTS, as studies have found that people trust recommendations from friends and family.


And don’t stop at the food. Take advantage of your interior to attract social media coverage.

Interesting lighting or interior design features can create unofficial photo areas that people seek out to take and share pictures.

So what are you waiting for, go get your restaurant updated today!


B2B marketing is a high-level strategy. This is important because not everyone will be interested in it. However, those that do find it to be very powerful and helpful. Businesses need to choose a strategy that is tailored to them, so it can be effective.

Faizan Shaikh

Founder of Digital Rankking, Loves to read and write’s about Marketing, Startup, Served 100+ companies across globe 

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