it’s incredibly important to start a social media marketing plan for dentists and your specific industry.
For decades, dentists relied almost exclusively on reputation and word-of-mouth marketing to help them build their practice.
Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists.
Just like any other industry, there are ways to better attract, retain and ultimately market to your patients. And for the sake of this article, we’re looking at the dentists needing the extra push for social marketing efforts.
Social media marketing for dentists is still in the early roots of adoption, but more dental practices are seeing the power of being active on Twitter, Facebook and Instagram.
For an industry that leaves15% of the population quivering with dread, what better way to earn a loyal patient than to consistently show them there’s nothing to fear? Ultimately, it comes down to building trust and earning a patient’s confidence.
The more digitally focused the world becomes, the larger amount companies from the healthcare industry realize that Facebook, Twitter and Instagram aren’t just channels for sharing cat pictures.
They’re a place where businesses discover new clients, interact with prospects and build a better brand name. Here are just some of the ways social media benefits dentists.
Fortunately, social provides you the chance to create relationships with your audience through customer testimonials, client experiences, friendly office images and most importantly, the results of your work. For instance, when it comes to relationship building, responding to a question through social media about dental care demonstrates your effort of care and knowledge.
75% of people admitted that they purchased a product or service because they saw it on social media. If you’re active on social, the things that you post help answer the questions customers have about your practice, making you into a more credible option for your prospects.
By writing articles, posting videos, and sharing information that demonstrates your expertise, you can begin to show off thought leadership.
For example, Imperial Dental uses social media to build trust through showcasing experience and professionalism by sharing industry content.
Facebook is an intimate social platform used by friends and family members, so it’s important to learn about and work with the Facebook algorithm accordingly.
Because dentists often rely on the visual impact of their work to attract patients, channels with a focus on imagery and video are often an obvious choice. YouTube is a great way for dentists to expand the trust-building content they share on social media with:
Instagram is the ultimate way to demonstrate the confidence-boosting visual side of your practice, particularly if you focus on cosmetic dentistry. Remember, don’t overuse filters here. The aim should be to appear as professional and authentic as possible. Some things dentists on Instagram might take advantage of include:
if you can recognize the importance of building a relationship with your audience through social media , you can begin to create a brand that’s more credible, trustworthy and appealing for today’s patients.
Prove to your audience that they can trust you, and you’ll look forward to an army of happy patients who no longer dread going to the dentist.
Founder of Digital Rankking, Loves to read and write’s about Marketing, Startup, Served 100+ companies across globe
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